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Privacy Policy

At Loch Tay Adventures, we are committed to protecting and respecting your privacy. This policy explains when, why, and how we collect personal information about people who visit our website, book our activities, or communicate with us, and how we keep it secure.

We act as the "Data Controller" for the personal information collected through our services.

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The Information We Collect

We collect information to safely deliver our outdoor activities, manage bookings, and communicate updates. This includes:

  • Contact Information: Name, email address, phone number, and billing address.

  • Booking Details: Dates of activities, group sizes, and types of paddlesports or tours booked.

  • Participant Safety Information: Age/date of birth (to ensure age requirements are met) and essential emergency contact details.

  • Medical & Health Information: Any relevant health conditions, allergies, or physical requirements you explicitly share with us to ensure your safety during an activity.

  • Technical Data: Your IP address, browser type, and how you interact with our website (collected via cookies).

How and Why We Use Your Data

Under UK data protection laws, we must have a "lawful basis" for processing your data. We use your information for the following reasons:

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  • Managing Bookings & Payments

    • Performance of a Contract (to deliver the adventure package you purchased).

  • Participant Safety & Waivers

    • Legal Obligation & Vital Interests (ensuring medical fitness and safety on the water).

  • Customer Service & Communications

    • Legitimate Interests (answering enquiries, sending pre-trip checklists, or asking for feedback).

  • Marketing (Newsletters/Offers)

    • Consent (only if you actively choose to opt-in).

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Note on Health Data: Any medical information you provide is classified as "Special Category Data." We process this strictly under the lawful basis of explicit consent and explicit necessity to protect your vital safety interests while participating in outdoor activities.

Sharing Your Information

We never sell your data. We only share your information with trusted third parties necessary to run our business operations:

  • Booking & Payment Software: To process reservations securely (Stripe and Swellbase).

  • Safety & Medical Responders: In the highly unlikely event of an emergency on the water, relevant health details may be shared with emergency medical professionals.

  • Legal Authorities: If required by UK law or to protect our legal rights.

Data Retention: How Long We Keep It

We only store your information for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or safety reporting requirements.

  • Standard Booking Data: Retained to comply with UK tax law and financial accounting guidelines.

  • Safety Waivers & Incident Records: Retained in line with standard outdoor industry insurance requirements for liability purposes.

Your Legal Rights

Under the UK GDPR, you have rights regarding your personal data. You can ask us to:

  • Provide a copy of the personal data we hold about you.

  • Correct any inaccurate or incomplete information.

  • Delete your personal data (where we do not have a overriding legal or insurance requirement to keep it).

  • Withdraw your consent for marketing at any time.

To exercise any of these rights, please contact us using the details below.

Cookies and Tracking

Our website uses cookies to improve your browsing experience, analyze site traffic, and streamline the booking process. You can choose to accept or decline cookies through your browser settings, though declining them may impact website functionality.

How to Contact Us

If you have any questions about this Privacy Policy, how we handle your data, or if you wish to make a data request, please reach out to us:

  • Email: hello@cagadventures.com

  • Registered Business Address: CAG Adventures Ltd, Tara, Manse Road, Killin, FK218UY

  • Company Registration: Loch Tay Adventures is a trading name and is owned and operated by CAG Adventures Ltd SC671355.

If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk).

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